Product Marketing, Development, and Growth Consulting

FourFourteen is a growth team that will help take your product to market, and increase customer acquisition and retention.

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What We Do

Metrics & KPI Audit

We make sure you're tracking the right metrics, so you can make decisions for your business based on good data.

Make Informed Decisions

Not all analytics tools are equal. We’ll help you pick the best set for the job.

Behavior Analysis

Understand what motivates people to signup for your service and design around triggers to elicit a change in behavior.

Design to optimize

Driving people to your website is only half the battle: getting them to act is just as important.

Customer Funneling

Get your customers to the must-have-experience as quickly as possible.

Conversion at every turn

Delivering a delightful user experience never stops, just as a city never sleeps. Convert signups to paying customers, to referrals, to renewals. Treat every interaction like a first impression.

Landing Pages

Design for conversion optimization. Traffic to your site is useless unless you can turn visitors into customers.

Multivariate Testing

While there isn’t a silver bullet for conversion rate optimization, there are a lot of best practices that you can apply to improve performance. Put our experience from to work for you.

Lifecycle Emails That Actually Work

Everyone hates spam. There's a recipe to continuously engage customers without turning them off.

Tailored to Every Customer

While far from simple, there’s an art to lifecycle emails, and there’s a reason why some of the most successful companies use them… they work! We’ll help you design your strategy, develop your voice, and guide you on best practices.

Reduce Customer Churn

You can't grow if you don't keep your existing customers. The conversion never stops.

Conversion at every turn

If you’re churn is higher than 5% then there’s work that needs to be done. It doesn’t matter how many customers you get in the door if you can’t keep them around.

Price Testing

Make sure your products and services are priced to entice and maximize profit.

It's an Art

Does your cost structure make sense? Is it a tiered model? Monthly recurring revenue? Should your prices end in .00 cents, .29, .49, .79, or .99? Let’s find out together.

Referral Campaigns

Happy customers are the best form of marketing. Give them the tools and a reason to help spread the word.

The Dropbox Way

Unsure if referral programs work? Just ask Dropbox – they reached critical mass by offering additional free storage when you referred a friend. It was cheap, motivating, and put them on the map. We’ll guide you to a program that works for you.

Grow Your Traffic

Make sure you're getting the right people to your site and minimize your ad spend.

Get More Eyes on Your Content

Ad buys aren’t the only way to drive traffic to your site. Content marketing works and we’ll help you craft a plan, refine your voice, and get you on your way.

Who We Are

Phil Crumm
Phil CrummCo-Founder
Phil is an experienced node.js and PHP/MySQL backend developer with additional fronted experience, who specializes in the development and review of secure, performant code. He’s also worked with Ruby on Rails, and iOS. Phil has managed several teams of engineers and non-engineers alike through product design, development, release, and support.
Michael Koenig
Michael KoenigCo-Founder
Michael is a startup junky, specializing in business strategy, marketing, and product development. He’s a veteran of the Boulder and Chicago tech startup scenes as an operator in 6 bootstrapped, seed, and Series A, B, and C funded companies that have scaled to hundreds of millions of users, including one that he helped build and sell to Automattic (makers of

He is an advisor to several startups, a mentor at Techstars Mobility and 1871 in Chicago, as well as a guest speaker at Northwestern University’s, Kellogg School of Management. His latest venture, Tella, is currently in stealth mode. Stay tuned…

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